AUTOGRAF Specialty Hair Care Products' purpose and intent is to conceive, develop, manufacture and sell superior hair (and skin) care products for the salon professional and home end-user.

Autograf will be profitable through repeat business generated through genuinely helping customers with superior products that have demonstrated health benefits to hair and skin. Our products will be formulated to the standards of health benefits first, manufacturing convenience second. Product formulations will focus on resolving the underlying health issues of hair, scalp and skin conditions rather than masking them with 'Band-Aid' fixes. If we have done our job right, we will have repeat business because our customers know our products are the best they can use, even if their former complaints have been resolved by our products.

Example: Autograf's Dare To Wear Black^TM Scalp Specific Shampoo uses proprietary ingredients whose safety has been proven for decades. By safely and effectively killing the microorganisms on the scalp, and by using collagen protein and other ingredients to heal and promote the health of the scalp, the result is shiny hair and a healthy, robust scalp that is resistant to infection and invasion. Dare To Wear Black^TM Scalp Specific Shampoo! does all this without unwanted side-effects such as offensive odors, inconvenient use regimes or outrageous expense.